Resource optimization helps Vietnamese game studios effectively promote revenue and application analytics
Previously, many Vietnamese game studios made a splash when approaching foreign markets. Not resting on their laurels, Vietnamese application studios are also actively looking for tools and solutions to easily utilize resources, improve performance and optimize revenue.
Leverage insights from AI
Today, technology and advertising service providers for the app industry are making the most of the developments in AI, Big Data and Machine Learning to develop advanced features and tools that help process huge data sources, predict user behavior and support improving product performance.
HalaGame Studio, a Vietnamese game company famous for its unique puzzle games, learned about Yandex Ads’ AppMetrica application analytics platform by accident. At that time, HalaGame Studio was looking for solutions that provided real-time data, supported attribution, and in-depth analysis while still possessing a user-friendly interface.
Using AI and Big Data technology, AppMetrica allows HalaGame to retrieve real-time data within seconds, recommend A/B testing and support the company team to make more quick and accurate decisions.
AppMetrica directly makes in-depth user analysis and segmentation convenient. In addition, AppMetrica’s intuitive interface with features such as deep filters and user tracking logs also help publishers quickly become familiar with the new solution.
HalaGame representative shared the motivation for cooperating with AppMetrica
Meanwhile, BraveStars, another famous game studio with more than 300 game applications with more than 1 billion downloads, has also chosen AppMetrica to support the game publishing process.
The BraveStars team praises AppMetrica for its real-time AI analysis feature, which helps determine lifetime value (LTV) and predict when customers will stop using the app, while minimizing latency or data loss.
In-depth analysis of in-app events has also helped the Bravestars team improve their expertise. Along with a user-friendly interface and affordable prices, this game studio claims that AppMetrica has played an important role in increasing revenue and business value, improving performance, engagement and user retention.
BraveStars representative shared about his need for application analysis solutions
Apply advanced technology to make money most effectively and conveniently
To help publishers scale their businesses and create sustainable revenue streams in increasingly competitive markets, Yandex Ads has introduced Easy Monetization – a solution that helps set up management and increase advertising revenue with absolute convenience and support.
This is the solution to all the problems that app publishers may face such as: low eCPM and fill rates, poor ad quality, lack of revenue growth talent, no time for paperwork and payments when using multiple ad networks, and difficulty in identifying revenue growth strategies.
Ms. Nana Phan – Strategic Partnerships of Yandex Ads in Southeast Asia talked about the outstanding difficulties that Vietnamese publishers face when increasing revenue from advertising
As for IndieZ, a famous Vietnamese game developer and publisher, the story is different. Although they have achieved a lot of success with casual games, they still face many barriers in improving revenue and analyzing data to manage revenue and user experience. IndieZ searched for many different solutions but could not find a tool that reconciled price with accuracy and volume of data sources.
Yandex Ads has become a trusted partner thanks to its deep understanding of the market and consumer behavior, offering multiple ad formats, simple SDK installation, and real-time ad performance tracking.
Yandex Ads solutions have helped IndieZ precisely target audiences, ensuring that the ads displayed are directly related to users’ interests and improving their overall experience. This game publisher has recorded strong growth of up to 30% based on eCPM index.
Ms. Polina Inzhevatova – Business Development Manager of AppMetrica, Yandex Ads shares about the features and benefits of AppMetrica for application publishers
Using the Yandex Advertising Network and AppMetrica app analytics, IndieZ can track downloads and key metrics like revenue per user, analyze custom events in the product, and identify potential player drop-offs to improve the product and increase downloads.
These features help IndieZ reach more than 300,000 daily active users globally and track unlimited custom events with reliable data on user behavior and preferences.
Meanwhile, Easy Monetization serves as an intermediary bidding platform, a bridge between publishers and advertising networks, monitoring advertising performance and streamlining paperwork, at the same time providing suggestions and management suggestions from Yandex Ads experts.
More than 300 apps worldwide have recorded a marked improvement in user retention and user experience with Easy Monetization’s association with 14 ad networks and 100+ DSPs, with rapid growth, personalized management services and convenient payment processes.
In Vietnam alone, up to 25 game studios have chosen Easy Monetization as their partner on the journey to increase revenue.
Ms. Thu Nguyen – Business Development Manager of Yandex Ads in Vietnam introduces Yandex Ads solutions to Vietnamese game studios
Outstanding market-leading products such as Easy Monetization and AppMetrica have received 11 badges from G2 – the world’s largest and most trusted software market assessment platform.
With the help of these solutions, Vietnamese game studios can take advantage of the deep insights of experts on foreign markets, use a wide partner network and cutting-edge features to improve operational efficiency and create a foundation for the journey of sustainable development.
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