You may not know about the SEO tools available on YouTube

YouTube offers a number of quality SEO tools available. However, most content creators do not know about it SEO tools built into YouTube hereafter.

Video SEO optimization is critical to growth on YouTube. That’s why many content creators spend dozens of hours comparing SEO tools to promote strong growth for their channels. However, they missed some built-in SEO features that YouTube offers to creators.

ABC testing

YouTube now offers built-in A/B testing right on the platform. Previously, you had to use third-party tools to compare the effectiveness of different video presentation options, or simply guess which one would yield the best results. Now, creators can easily test different versions of titles and thumbnails before choosing the most effective combination.

This feature is extremely useful for improving your click-through rate (CTR), one of the most important factors the YouTube algorithm uses to decide whether to show your videos in search results and recommendations.

An impressive title and eye-catching avatar will attract more people to click and view. This sends a positive signal to the algorithm, increasing the overall visibility of your video.

Cards, Quizzes and End screens

This is followed by card features, puzzles, and end screens. You can add and optimize these elements right during the video upload process, along with setting the video title, tags, thumbnail, and description. However, most creators ignore them. This is a mistake.

Because in addition to CTR, other metrics of engagement and viewer retention also play a role in determining a video’s success in conquering the algorithm. Once a viewer has clicked on your content, you need to keep them there. Part of this is making sure the title and thumbnail actually reflect what the video is about, rather than making false promises.

But what’s more important is the structure of your video. An attractive opening (hook). The pacing is seamless, attracting viewers to continue watching. At the same time, the information disclosure is done skillfully.

And also interactive elements like cards, quizzes or end screens. You can add tags at any point in the video. Leverage them to provide additional information and resources — such as links to your website, related videos, or online store.

Quizzes are a great way to gather instant feedback and increase audience engagement with educational content. Meanwhile, end screens help you direct viewers to other content on your channel — especially with the new interactive format that lets you clearly indicate where related videos appear.

Cards, puzzles, and end screens aren’t just “nice to have” features. They are really useful tools for signaling to the YouTube algorithm that people are not only clicking on your content but are actively engaging with it.

Ask Studio

A major challenge in YouTube SEO is having to process huge amounts of information to find insights that have practical value.

Anyone who has spent hours scrolling through YouTube Studio’s analytics tab looking for commonalities among dozens of videos knows how easy it can be to get overwhelmed and how difficult it can be to grasp the big picture.

That’s where Ask Studio comes into play.

YouTube launched this conversational AI tool last year to help content creators gather insights more quickly.

They can ask the AI ​​questions about the performance of their latest videos and what the best performing videos on their channel have in common. This AI feature can summarize audience attitudes and feelings in the comments section and update the latest content trends in each specific field. In addition, creators can also take advantage of this tool to generate ideas, reason and exchange creativity to build strategies to attract viewers as well as complete video scripts.

As a built-in feature of YouTube, Ask Studio provides instant access to detailed creator analytics, along with related information from similar channels and the entire content area.