Thousands of LCK viewers hunt for phone cards and jerseys on the new version of On Live

Today, the ON Live interactive livestream platform developed by VTVcab in cooperation with SOOP (formerly AfreecaTV) has officially launched a comprehensive upgraded version, marking a turning point in its development strategy and moving towards international standards. LCK 2026 is the opening event for ON Live’s new journey in enhancing user experience and expanding the digital content ecosystem.

LCK 2026 – Impressive opening shot

The heat of the LCK 2026 tournament is becoming more explosive than ever when ON Live officially launched a comprehensive upgraded version. This time, the platform brings a series of exclusive offers exclusively for the League of Legends loving community.

The highlight that attracts thousands of followers is the exclusive co-stream sessions led by famous casters such as Hoang Luan and Duc Manh. Here, audiences can both enjoy eye-catching competitions and have the opportunity to receive a “rain” of phone cards and valuable items through the exclusive Drops feature. In particular, genuine player jerseys and unique gift sets from ON Live will be given to lucky viewers, turning each match into an unprecedentedly exciting festival.

ON Live’s strategic transformation in 2026

Starting in 2023 through a strategic handshake between VTVcab and AfreecaTV, ON Live has quickly affirmed its position as the leading interactive livestream platform in Vietnam. Up to now, the comprehensive transformation of ON Live with its partner SOOP (formerly AfreecaTV) marks an outstanding milestone of maturity, perfectly combining the massive copyright warehouse of VTVcab, ON Live Esports and the leading technology platform from Korea.

This vision is not limited to Esports content but is being expanded to the fields of international sports and entertainment. With the new version, users can watch awards, watch movies or have moments of “pampering” with streamers and idols. Content diversification strategy to optimize visual experience and interactivity through the leadership of a team of streamers and idols. This is also the core factor that helps ON Live keep up with the global livestream trend, while affirming its role as a sustainable bridge between digital content and the fan community in the new era.

Upgrade your live experience with “unique” features

ON Live sets a new standard by eliminating the gap between viewer and streamer, turning the viewing experience into an exciting, immersive experience.

Streamer Challenge: Confirm your position as Top Fan

This feature allows the audience to directly pose challenges to the streamer, thereby increasing engagement and creating unforgettable entertainment moments. This is also an opportunity for users to affirm their position as “Top Fan”, tightening the bond between fans and idols in a dynamic digital space.

Interactive: Diverse scenarios from streamer’s unlimited creativity

Considered one of the most special features of ON Live, Interactive (ITR) allows the audience to directly solve puzzles through sets of questions displayed right on the livestream screen. In the new version, ON Live gives the streamer team proactive authority in coordinating broadcast sessions, through self-designing and leading separate interactive scenarios to interact directly with the fan community. The “unique” ability to customize flexible Interactive features ensures viewers have a content enjoyment experience that goes beyond traditional livestreams.

Personalize your unique experience

In addition, the platform adds a series of personalization features such as private chat between users, setting up personal profiles, customizing avatars… to help optimize the experience journey. At the same time, all items from the old version such as balloons, stickers or subscription packages have been converted to Gems and Plus subscription packages, ensuring a seamless experience for users when switching to the new version.

Drops feature: “Win the lottery” right in the live session

Different from normal forms of gift giving, the Drops feature brings extreme excitement when gifts are dropped randomly. Viewers will experience a surprising feeling when they accidentally “win” a phone card, a hot game Giftcode or an attractive discount voucher right while watching the breathtaking fighting scenes.

With the presence of a series of famous streamers, KOLs, and idols on ON Live, they not only stop at “fueling” top Esports tournaments, but also expand the interactive space through colorful entertainment, music, and online exchange programs. Accompanying that is a “rain” of phone cards and a series of valuable Giftcode packages that are continuously given away during broadcast sessions. This is the golden time for users to directly experience groundbreaking features, and at the same time own the most attractive gifts from ON Live’s content creation community.

Experience the interactive livestream era now at:

Website: https://www.onlive.vn/

Download the application on App Store and CH Play: https://onlive.onelink.me/FE9l/onlivep