LEXAR partners with innovators and launches products at IFA 2024

As we mark IFA’s 100th anniversary in 2024, the theme ‘Innovation’ highlights the indispensable role of archives in driving innovation. Under the theme ‘Memory Creates Endlessness’, Lexar set up a ‘Journey of Memory’ booth area, showcasing groundbreaking storage products dating back to the last century. This clearly demonstrates how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar remains at the forefront, consistently delivering products and services that exceed consumer expectations.

Lexar’s rapid global expansion

On September 6, Lexar held a launch event to officially announce its global brand strategy, progress in the European market and latest products.

Founded in 1996, Lexar has sales channels worldwide and offers a wide range of storage and memory products to consumers. Europe is a core strategic market for Lexar, with the company investing heavily in brand promotion, cross-category product development and local sales channels to serve diverse user needs. across different European countries.

In 2023, despite challenging market conditions, Lexar achieved counter-cyclical growth, with global operations expanding 59.06% year-over-year. Additionally, Lexar has seen rapid business expansion in Europe, achieving 159% year-over-year growth and covering more than 20 countries. The company’s diverse products, including memory cards, SSDs, PSSDs and DRAMs, are very popular and have secured high market share positions in key markets such as Poland, France, the Netherlands and Germany.

Continuing this momentum, the company maintained 100% year-over-year sales growth in Europe in the first half of 2024.

Industry-leading innovative products

Lexar showcased a range of pioneering products, highlighting the brand’s strong R&D and technology capabilities.

Lexar Professional Go Portable SSD with Hub is a revolutionary 1-2TB portable SSD to support seamless mobile video recording. It offers unrivaled creative freedom and portability, operating independently or with a hub that allows for additional lights, microphones and power sources. The USB 3.2 Gen 2 SSD delivers blazing 1050MB/s read and 1000MB/s write speeds1, allowing ProRes 4K 60fps video recording directly on iPhone 15 Pro/Max or later. Last month, Lexar’s Kickstarter campaign for this product reached $100,000 within 2 hours.

Lexar memory cards include CFexpress 4.0, ARMOR series and SD 8.0.

Lexar introduces four new memory cards that take advantage of next-generation PCIe 4.0 performance. The product line includes TYPE-B DIAMOND, GOLD, SILVER cards and TYPE-A GOLD cards, all of which enable seamless 8K RAW video recording. In particular, the Lexar Professional DIAMOND CFexpress 4.0 Type B Card has won the ‘2024 TIPA WORLD AWARD’ and boasts industry-leading speeds of up to 3700MB/s read and 3400MB/s write1.

The Lexar ARMOR series includes GOLD SD UHS-II and SILVER PRO SD UHS-II cards, the world’s first storage cards made of 316 stainless steel. They are waterproof, dustproof, and bend-resistant. IP68 rating—ideal for outdoor filming. For SD8.0 cards, the Lexar Professional GOLD PRO SDXC Express Card provides read speeds of up to 1700MB/s1—5 times faster than SD4.0 cards.

The Lexar Professional Workflow line, a 2024 Red Dot winner, heralds a new era for professional workflow optimization. These all-in-one solutions, with broad compatibility and multiple compartments for a variety of uses, help users increase efficiency, creativity and productivity.

Lexar ARES RGB Gen 2 DDR5 desktop memory is an exclusive product line featuring high-end SK Hynix DRAM chips and ultra-fast speeds of up to 8000MT/s1. The upgraded exterior design combines traditional and fashionable elements.

Lexar has also introduced the new ‘pexar’ brand. This brand’s product – pexar digital photo frame, equipped with a stunning 2K screen and anti-glare technology, this is a smart WiFi photo frame that serves as a shared photo album for the whole family, making it makes the perfect gift for loved ones.

Connect with the Creative User Community

Lexar has established a strong presence in the imaging industry over the years, building a global community of elite ambassadors and photographers, and continuously expanding its dedicated storage solutions. creator.

This year at IFA, in addition to the meticulously designed ‘Journey of Memory’ exhibition area attracting many visitors, Lexar also participated in the content creation center event organized by IFA to celebrate its 100th anniversary. . At this event, Lexar had the opportunity to work with influencers invited by IFA and introduce its products.

Lexar hosted several workshops with four top influencers, who shared their insights and creative tips. In addition, Lexar also provided an activity during the event that was well received by many visitors when guests could personalize their own USB drives.

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About Lexar

For more than 25 years of development, Lexar has been trusted as the world’s leading brand in memory solutions. Our award-winning product line includes memory cards, USB Flash Drives, card readers, solid state drives and DRAM. With so many options, it’s easy to find the right Lexar solution for your needs.

Speeds based on internal testing. Actual performance may vary.