FIFA expands its soccer game empire with the “Digital Football” strategy – Game News

After many years associated with the famous football game series of Electronic ArtsFIFA (International Football Federation) has now announced a new strategy called Digital Football. Instead of just cooperating with a single publisher, FIFA will build an entire soccer game ecosystem, with the participation of many different studios and companies.

This move marks a major shift since FIFA and EA ended their nearly 30-year relationship in 2022. While EA continues to develop its own brand called EA Sports FCFIFA is looking to bring its brand to appear across many different game genres, platforms and players.

+ Many new FIFA games are being developed at the same time

Center of strategy Digital Football is a football simulation game called FIFA World Cup Launch Edition Developed by Delphi Interactive. The game is described as a completely new World Cup experience and will be released on the Netflix platform this summer.

In addition, the “Digital Football” ecosystem also includes:

• FIFA World Cup Launch Edition – official football simulation game
• FIFA Heroes – free arcade soccer game on mobile
• FIFA Rivals – mobile football game by Mythical Games
• FIFA Super Soccer – FIFA version on Roblox
• Official FIFA events appear in Football Manager
• FIFAe Award cooperates with eFootball by Konami
• FIFAe activities in conjunction with Rocket League by Epic Games

According to FIFA, these products are divided into different groups such as football simulation, arcade, team management and non-simulation experiences to reach a wider audience.

+ FIFA wants to reach 1.8 billion football-loving gamers

FIFA said the goal of the strategy Digital Football is to reach about 1.8 billion gamers interested in football globally. Instead of betting the entire brand on a single product like before, FIFA wants to build many different experiences suitable for each group of players.

This also opens up opportunities for many independent studios or new developers to enter the FIFA-branded football game market. According to reports, this organization is continuing to negotiate with many other partners to expand the ecosystem in the future.

+ The future of the FIFA brand will be completely different from the EA Sports era

Strategy Digital Football shows that FIFA no longer wants to compete directly with a single product like in the past FIFA 23 or previous versions. Instead, the organization is aiming for a model similar to a brand platform, where many different games coexist under the FIFA name.

If successful, players could see the FIFA brand appear from World Cup simulation games, mobile games, arcade games to e-sports events and content creation platforms such as Roblox.

This is considered one of the biggest changes in the football game market since FIFA and EA officially broke up.